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May 31st, 2011

A natural musical icon, it was only a matter of time that Gwen Stefani was going to start her own clothing line. I admire her choice and her penchant for picking fabulously well coordinated pieces that really make an outfit pop. Gwen Stefani has great fashion sense. L.A.M.B. is a fashion line by American singer Gwen Stefani, the lead vocalist of the rock band No Doubt. The line manufactures apparel and fashion accessories. The line was founded in 2003 but made its runway debut the following year in 2004. The fashion line manufactures accessories like shoes, watches, bags and a fragrance called "L" as well. The name is an acronym of her debut solo album Love. Angel. Music. Baby. The line is influenced by a variety of fashions cultures, including Guatemalan, Japanese, Indian, and Jamaican styles. Stefani came from a line of seamstresses. This further inspired her to launch her own fashion line. The line achieved popularity among celebrities and is worn by stars such as Teri Hatcher, Nicole Kidman, Paris Hilton and Stefani herself. The fashion line made a runway debut in the spring collection of 2004,[1] and achieved mainstream success at New York Fashion Week in 2005 and currently makes an annual gross income of $90 million. The line, as well as the fashion shows were well received by critics and appreciated the indulgence of a celebrity into the fashion world. An additional fashion line was also launched by Stefani called Harajuku Lovers.

Widely recognized for her trend setting personal style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, out of her love of design and fashion. L.A.M.B. is a luxurious collection of clothing, handbags, shoes and fragrance, based on Stefani’s personal style and aesthetic. “L.A.M.B. represents all things that I love. It’s very much about my style and how I put things together. L.A.M.B. is a line that I want to wear every day,” explains Gwen. The brand is defined by Gwen’s innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern and casual street influences. L.A.M.B. is always a mixture of vintage inspiration mashed up with modern and futuristic elements. Gwen says, “My favorite thing is mixing old with new and feminine with masculine. I like the contrast and the clash and the resulting balance you get from mixing soft and hard elements. I go back to that inspiration over and over again.”

L.A.M.B. has come a long way in eight years. What began as six months of designing apparel in Gwen’s kitchen has grown into a full collaborative effort with extensive retail sales and partnerships. Gwen says, “L.A.M.B. is something that can be lasting and something I can continue to do in the future with a family. It’s like a seed that I planted and it’s going to grow into something amazing. I’m not always going to be running around doing cartwheels on stage for the rest of my life. Designing is something that I’ve always loved and dreamed about and L.AM.B. It just keeps getting better every season.” And it has, I love everything about Gwen’s line and can’t wait for the new season of clothing to come out this year.

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